Fast casual is
THE THING, but it’s surprisingly hard to define what it is exactly. What makes
fast casual food fast causal—and not simply fast food? And at what point do we
draw the line between fast casual places and the likes of Applebee’s, which
have table service, but also takeout? The answer might simply depend on whom
you ask.
Most industry
experts can agree that an essential component of the fast casual
category is its price point, which ranges from $9 to $13 dollars per
receipt, compared to an average ticket closer to $5 for fast food restaurants. But
wait – there’s more. Fast casual restaurants also, ideally, earn less
than 50 percent of their business from full service sit down meals.
Otherwise they too closely resemble casual dining restaurants, like Applebee's.
There's a lot of other criteria too.
10 Different Markers
of Restaurants that Fall within the Category:
1. the quality of
the food
2. the use of
better ingredients
3. food that is
wholesome
4. a perception of
freshness
5. first-rate décor
6. fair pricing
7. fast service
8. friendly
employees
9. flexible
offerings
10. a full view of
how the food is prepared
I started to make
a list of fast casual restaurants that exist in Rock County and I have to admit
I had to take a few off of the list due to #10 and I may have even considered a
few that maybe shouldn’t be on the list. So help me out and post a comment or
two.
What Fast Casual
Restaurants Exist in Rock County?
Qdoba Mexican
Grill, Panda Express Chinese Restaurant, Noodles & Company, Panera Bread,
Fuddruckers, World’s Greatest Hamburgers, Fazoli's, Jimmy John's Gourmet
Sandwiches, and the future Chipotle Mexican Grill rumored to be Bessie the
Cow's neighbor.
